1. Write an attention-grabbing headline
Your headline is the MOST IMPORTANT part of your site!
Here's why: you have LESS than 10 seconds to get your visitors' attention, and show them you've got the perfect solution to their problem. So the first thing they should see is a headline that clearly states the biggest benefit your site has to offer.
Your headline should be located at the very top center of your page in a larger font size that naturally attracts attention.
And it should tell visitors exactly how your site will make their lives easier... save them money... save them time... provide additional income... or simply make them feel better.
Use bolding, italics, and highlighting to emphasize the main benefits in your headline, so they leap out and grab your visitors' attention.
(But don't overdo it! Nothing screams "amateur" more than a site that has too much fancy formatting.)
2. Create benefit-driven salescopy that compels your visitors to buy
On the Internet, you don't have any face-to-face interaction with your potential buyers -- so your salescopy needs to do the job that a real-live salesperson would do. It has to introduce your product, explain the benefits of using it, and sell potential buyers on the value of your offer.
When you write your salescopy, you need to speak directly to your visitors' needs -- and you need to focus on the BENEFITS of using your product (as opposed to your product's features).
If you're having trouble telling a benefit from a feature, here's an example: a feature of a product might be "sturdy polished aluminum construction." The benefit would be "lasts longer so you save money on replacement costs."
3. Follow established design principles
When you're designing the look of your site, choose a simple color scheme and a couple of fonts and stick with them. Nothing looks more amateurish than a mishmash of many different fonts and colors. Also, resist the urge to add textures or use dark backgrounds.
People don't come to your site to admire your elaborate design scheme. They want to know about your offer. That's why you need to make sure they can easily read your salescopy.
Also, avoid using unnecessary graphics and images. Unless your image is serving a direct purpose (a picture of you, a product shot, etc.), it's going to take attention away from your sales message. Same goes for animation, audio and video.
Remember: You're not trying to amuse or entertain with your site. Your goal is to SELL!
4. Include a strong call to action
Don't make your visitors guess what they're supposed to do on your site. You must give them a strong call to action and tell them exactly what you want them to do!
Let's say you sell a stress-relief product. Your copy might say something like...
"After doing research and testing, I found a set of really fabulous relaxation tapes that solved my recurring migraine problems, improved my sleep, and increased my energy level -- in just a few days!
Click here now to learn how they can soothe your troubles away and lead to a healthy and happy life."
5. Establish your credibility
Why should someone buy from you? What makes YOUR information more reliable than your competitors? You need to provide answers to these questions, so visitors feel comfortable buying from you.
One of the best ways to establish your credibility is to list your accomplishments, qualifications, and experience -- so long as they're related to your offer. Once you've sold some product and are getting testimonials from satisfied customers, be sure to include them on your site as well.
6. Make it impossible for someone to say no!
By building a lot of value into your offer, you can make people feel like saying "no" would actually cost them money! You can achieve this by carefully explaining how much money -- or time, or trouble -- your solution will save them.
At the same time you need to pile on the bonuses, so people feel like they're getting way more product than they're paying for.